The concept of ‘genre de vie’ (way of life) was introduced by geographer Paul Vidal de la Blanche in the beginning of the 20th century. The philosophy is about the belief that the lifestyle of a particular region reflects the economic, social, ideological and psychological identities imprinted on the landscape.
“In the past few years a growing number of cities worldwide have been (re)discovering the use of the bicycle. Sustainability plays a large role in the motivation behind the revival of the bicycle and takes on different challenges, placing itself in a new and relevant social position. The question then remains whether or not the revitalization and new positioning of the bicycle could contribute to the livability of society.
The documentary Genre De Vie researches the present effects of this form of transport and the lifestyle that is attached to it though research into already existing initiatives that play a crucial role in the revitalization of the bicycle. By taking a global perspective the documentary makers form a clear view on the transformation of cities and urban living. Concentrating also on the effects of the bicycle from a socio-cultural standing point within the individual is central.” – Vimeo